Creating dream dresses into viral content.
Role: Social Media Manager
The work
Luxury eveningwear always looks pretty on a hanger, but what does it matter if there’s no story to tell? The challenge was creating content that appealed to the different demographics and remained relatable while building exclusivity within the market.
Oversaw social strategy, video production, content creation, and day-to-day digital media. Planned shoots, coordinated talent, created campaign assets, and shaped a consistent public voice so every post felt like it came from the same brand.
Impact / System
New followers added across multiple platforms during the role.
Leading social media and digital content for Jan’s Boutique.
A connected content ecosystem built through social strategy and video storytelling rather than isolated posts.
Problem solving
Used real people, styling, movement, and behind-the-scenes moments to make formalwear feel aspirational without feeling distant.
Kept visuals, captions, promotions, and video content aligned so the brand felt consistent even as trends and seasons changed.
Designed content for the way people actually consume it—short-form, visual-first, fast to understand, and easy to share.
Audience growth
Selected reels