SELECTED WORK 2026 TAMPA, FL

Brand · Digital · Social

ISABEL Virilli

Solving brand problems through identity, digital campaigns, and social content. Turning strategy into clear, high-impact visuals that look good, work hard, and actually have something to say.

View selected work

01 / Selected work

Creating with a sense of purpose.

01 Champs Sports campaign artwork with motion-blurred runners and the Champs Sports logo

Omnichannel Campaigns · Social · E-commerce

Champs Sports

Omnichannel campaign creative for Champs Sports, bringing partner brands like Nike, Adidas, and Jordan into a cohesive “Sport For Life” experience across email, e-commerce, social, and promotional touchpoints.

  • Campaign Design
  • Social
  • E-commerce
  • Art Direction
View case study
02 Jan's Boutique luxury bridal, prom, and eveningwear campaign image

Social Strategy · Video · Luxury Retail

Jan's Boutique

Turning dream dresses, fittings, events, and real boutique moments into relatable, social-first content while keeping the brand polished, exclusive, and unmistakably Jan’s.

  • Social Strategy
  • Short-form Video
  • Content Creation
  • Creative Direction
View case study
03 Fully Known lamb logo on soft blue hand-painted vertical stripes

Brand Identity · Product · Packaging

Fully Known

A faith-centered brand built from the ground up—from identity and a 100-card declaration deck to packaging, web, social, and launch storytelling.

  • Brand Direction
  • Packaging
  • Product Design
  • Web
View case study
04 Tremodi Solutions hero artwork with red-toned branded control room visuals and logo

Brand Identity · Cybersecurity · IT

Tremodi Solutions

A full identity for a veteran-owned IT and cybersecurity consultancy—built to feel precise, direct, and trustworthy while bringing security and technology into one cohesive system.

  • Brand Strategy
  • Logo System
  • Visual Identity
  • Collateral
View case study
05 Kairos Konnect black spider icon hero artwork on a dark background

Brand Identity · Digital · Business Systems

Kairos Konnect

A full identity for custom business software, pairing editorial craft with the signature KK spider to feel deliberate, credible, and anything but templated SaaS.

  • Identity
  • Digital Design
  • Merchandise
  • Collateral
View case study

02 / Capabilities

Design that pulls across the red string.

A

Brand

Brand identity development, logo systems, product and packaging design, layout, typography, and collateral built around a clear visual strategy.

B

Digital

Digital campaign design across e-commerce, email, web, presentations, and multi-platform assets—built to stay consistent from concept through launch.

C

Social

Social strategy, content systems, photography, videography, short-form creative, and platform-ready assets for Instagram, TikTok, YouTube, and beyond.

Isabel smiling while working on her laptop at a café

03 / About

Designer, storyteller, and visual problem-solver.

I’m a multidisciplinary designer and social media strategist who loves solving brand problems through thoughtful creative. Over the past five years, I’ve worked across brand identity, digital campaigns, social, and content—bringing collaborative energy, independent ownership, and a constant drive to grow to every project. I see each challenge as an opportunity to find a clearer, smarter visual solution that helps a brand communicate with more personality, consistency, and impact.

05+ years designing
Brand + Campaign + Digital multi-channel creative
Nike / Jordan / adidas partner-brand experience
111K+ new followers built across social
Identity → Launch → Production from the idea to the final rollout

04 / Experience

Selected experience

Recent
Freelance Brand Identity Designer

Developing brand identities and visual systems for Kairos Konnect, Tremodi Solutions, and Fully Known—translating business goals into distinctive logos, digital experiences, packaging, merchandise, and cohesive brand collateral.

Prior
Senior Graphic Designer · Champs Sports

Led end-to-end digital campaign design across email, e-commerce, and social for a Fortune 500 retail brand, creating high-performing work for Nike, Adidas, Jordan, and more while managing multiple fast-moving initiatives.

Production
Social Media Manager · Jan’s Boutique

Oversaw social strategy, video production, website content, and digital media for the luxury bridal, prom, and eveningwear retailer—planning content and talent, shaping the brand voice, and helping drive 111,000 new followers across platforms.

05 / Contact

Have something worth building?

I’m open to freelance, contract, and full-time creative opportunities.

Let’s work together ↗