Brand
Brand identity development, logo systems, product and packaging design, layout, typography, and collateral built around a clear visual strategy.
Brand · Digital · Social
ISABEL VIRILLI but you can call me Bel
Solving brand problems through identity, digital campaigns, and social content. Turning strategy into clear, high-impact visuals that look good, work hard, and actually have something to say.
View selected work ↘01 / Selected work
Creating with a sense of purpose.
01
Omnichannel Campaigns · Social · E-commerce
Champs Sports
Omnichannel campaign creative for Champs Sports, bringing partner brands like Nike, Adidas, and Jordan into a cohesive “Sport For Life” experience across email, e-commerce, social, and promotional touchpoints.
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02
Brand Concept · Packaging · Illustration
Sip Society
An independent wine packaging concept built around good pours, better conversation, and a visual identity designed to stand out at the table—and on the shelf.
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03
Social Strategy · Video · Luxury Retail
Jan's Boutique
Turning dream dresses, fittings, events, and real boutique moments into relatable, social-first content while keeping the brand polished, exclusive, and unmistakably Jan’s.
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04
Brand Identity · Product · Packaging
Fully Known
A faith-centered brand built from the ground up—from identity and a 100-card declaration deck to packaging, web, social, and launch storytelling.
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05
Brand Identity · Cybersecurity · IT
Tremodi Solutions
A full identity for a veteran-owned IT and cybersecurity consultancy—built to feel precise, direct, and trustworthy while bringing security and technology into one cohesive system.
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06
Brand Identity · Digital · Business Systems
Kairos Konnect
A full identity for custom business software, pairing editorial craft with the signature KK spider to feel deliberate, credible, and anything but templated SaaS.
View case study ↗02 / Capabilities
Design that pulls across the red string.
Digital
Digital campaign design across e-commerce, email, web, presentations, and multi-platform assets—built to stay consistent from concept through launch.
Social
Social strategy, content systems, photography, videography, short-form creative, and platform-ready assets for Instagram, TikTok, YouTube, and beyond.
03 / About
Designer, storyteller, and visual problem-solver.
I’m a multidisciplinary designer and social media strategist who loves solving brand problems through thoughtful creative. Over the past five years, I’ve worked across brand identity, digital campaigns, social, and content—bringing collaborative energy, independent ownership, and a constant drive to grow to every project. I see each challenge as an opportunity to find a clearer, smarter visual solution that helps a brand communicate with more personality, consistency, and impact.
05+ years
designing
Brand + Campaign + Digital
multi-channel creative
Nike / Jordan / adidas
partner-brand experience
111K+
new followers built across social
Identity → Launch → Production
from the idea to the final rollout
04 / Experience
Selected experience
Recent
Freelance Brand Identity Designer
Developing brand identities and visual systems for Kairos Konnect, Tremodi Solutions, and Fully Known—translating business goals into distinctive logos, digital experiences, packaging, merchandise, and cohesive brand collateral.
Prior
Senior Graphic Designer · Champs Sports
Led end-to-end digital campaign design across email, e-commerce, and social for a Fortune 500 retail brand, creating high-performing work for Nike, Adidas, Jordan, and more while managing multiple fast-moving initiatives.
Production
Social Media Manager · Jan’s Boutique
Oversaw social strategy, video production, website content, and digital media for the luxury bridal, prom, and eveningwear retailer—planning content and talent, shaping the brand voice, and helping drive 111,000 new followers across platforms.
05 / Contact
Have something worth building?
I’m open to freelance, contract, and full-time creative opportunities.
Let’s work together ↗