High-volume campaign creative across omni-channel that was built to move fast, stay on-brand, and stop the scroll.
Role: Senior Graphic Designer
The work
Create high-impact digital campaign creative for a Fortune 500 retail audience while translating multiple partner-brand strategies into a cohesive Champs Sports experience that highlighted the new structure “Sport For Life.” The creative had to flex across email, e-commerce, social, presentations, and promotional touchpoints without losing consistency or momentum.
Led end-to-end design across fast-moving campaigns, building adaptable visual systems that could scale across channels and formats. The focus was always the same: make the strategy instantly legible, keep each brand moment recognizable, and give every asset enough energy to earn attention.
Impact / System
Monthly users supported through large-scale retail campaign work.
Lifts in engagement and conversion across social and email ecosystems on high-performance creative.
Major partner brands translated into Champs-ready digital campaign systems.
Problem solving
Built systems that could move from e-commerce to email to social without becoming a different campaign every time.
Balanced the equity of major partner brands with Champs Sports’ own voice, audience, and retail environment.
Managed multiple concurrent projects in a high-volume environment while protecting hierarchy, consistency, and polish.
Run Club
Holiday campaigns
Sales
Product + partner campaigns
Social
