The challenge
Luxury eveningwear looks pretty on a hanger, but that doesn’t matter without a story. The content had to speak to brides, prom shoppers, and their moms, stay relatable, and still keep the boutique feeling exclusive.
What I did
I ran social strategy, video production, and day-to-day posting. I planned shoots, coordinated talent and influencers, made campaign assets, and kept one consistent voice so every post felt like Jan’s.
audience growth
Before and after.
The starting profile is recreated from the original follower count.
social & content
Carnivore Coffee
Short-form video for a coffee truck serving high-protein, clean-ingredient coffee: launch announcements, campus pop-ups, and brand collabs.
- More foot trafficLaunch and pop-up videos gave followers a reason to show up at the truck.
- Higher community engagementContent built around local events and partners got the community talking back.
- Three content formatsLaunch announcements, campus pop-ups, and brand collabs, each made for short-form.
social for Champs Sports
Campaigns carried into culture.
